Saturday, 20 December 2008

Future Marketing Summit

It's the wet Saturday before Christmas. I did the local street market before the car park was packed, bought my clementines, parsnips and Cox's apples, then decided mistletoe was both naff and over-expensive. Depressed myself reading the news in the Times over a cappucino, then abandoned the search for the outstanding pressies and came home. Lit the fire (Ah - remember now from Cub Scout days that shiny paper stops the wood kindling catching.) Finally the logs caught and the place started to smell lightly smoked and Christmassy. Collapsed on the sofa, found the remote under the cushions and started channel-hopping. The advertised programmes were the usual Strictly Come Snooker and repeats of old sit-coms but then I stumbled on the "Future Marketing Summit" and discovered a recording of the discussion panel at this recent London conference. Top marketing people airing their opinions on what's happening and where it's going.
The programme is being repeated on several occasions over the coming week. So, if you're interested in trends and innovation, and want to know what the gurus think of brand and advertising, make sure you catch it for a fascinating and intellectually challenging insight. For more thoughts on the Future Marketing Summit, here's
an interesting view from one of the delegates.
But what am I doing, talking business when I should be decorating the tree or making mulled wine? Ah - wine - now there's a thought.! Well, maybe it's about time to find the corkscrew.

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