Worth the Journey

It's not just the building that matters when you're planning a corporate event; it's where the building is and the excitement that you can generate by choosing a location that takes delegates away from their everyday environment and gives them a new experience.
Many European cities are attractive venues for international organisations since international air travel makes them easily accessible from most global locations. Delegates like the idea of encountering a different culture; it makes the conference something of a mini-break from routine.
Amsterdam is a favourite conference destination, with its canals and boats, its vibrant night-life and welcoming, relaxed atmosphere. It's also well equipped with a variety of venues from conventional large hotels to the truly obscure, like the gasworks.
The aerial photo shows the Westerfabriek venue in Amsterdam, and from this angle it certainly doesn't look like the venue for an exciting corporate event.

Then take a look at this fashion show, or the photo of the main space dressed for a Gala Dinner and you can see the impact that can be achieved with a little creativity.




A successful event needs a WOW! factor, and nothing works better than the unexpected to surprise people and keep them talking for months afterwards.